AROXA™ flavour standards for beer, cider, wine, water and soft drinks

Cara Technology Founder, Dr Bill Simpson, developed the world’s first stabilized flavour standards. For 15 years they’ve been used by taste panel leaders in companies in more than 170 countries to improve the performance of their professional taste panels.
Flavour standards can be used to train your tasters to recognize and scale the intensity of more than 70 individual flavour notes in beer, cider, wine, water and soft drinks. Each flavour standard contains a precise quantity of powdered sensory-pure flavour material, nano-encapsulated for stability.
The materials are added directly to your product which is then safe for tasters to smell and taste.
Manufactured in our ISO9001-accredited facility, each batch of flavour standards is extensively and meticulously analysed to assure consistent flavour character and strength.
We make flavour standards for: beer, cider, soft drinks, water, wine

The standards are easy to use and require no specialist facilities. All you need is your product, clean bottles or flasks, some glasses and, of course, some tasters to taste the samples.
Flavour standards available include:
- Positive flavours such as almond, bitter, Botryrtis-infected, caprylic, ethyl acetate, ethyl butyrate, ethyl hexanoate, geraniol, grainy, grassy, honey, isoamyl acetate, malty-biscuity, sweet, sulphitic, vanilla, and violets
- Off-flavours such as acetaldehyde, acetic, band-aid, butyric, catty, diacetyl, DMS, earthy, grape-like, hay, H2S, indole, isovaleric, kerosine, leathery, lightstruck, mercaptan, methional, onion, papery, rancid oil, rotten vegetable, skatole, smoky, sour, swampy, and tobacco-like
- Taints such as alkaline, bromophenol, chlorophenol, chlorocresol, geosmin, metallic, mouldy, musty, phenolic, and plastics.
All our flavour standards are provided with full instructions for use and are very easy to use. The concentration of each and every material is tailored to the product for which it's intended. Thus a beer flavour standard for diacetyl (2,3-butanedione) is delivered at one concentration while that for wine is delivered at a different concentration.
While the range of flavours we offer is wide, we also have an extensive range of new flavours in development. Take a look at our Discovery™ section to learn more.
You can buy any of these flavour standards individually, or in kits. We supply 18 different flavour standards kits, individually optimized for water, cider, wine, beer and soft drinks.
These include:
- Beer - Essentials, Uno, Off-flavours, and Taints kits
- Cider - Essentials, Uno, Off-flavours, and Taints kits
- Soft drinks - Uno, Off-flavours, and Taints kits
- Water - Essentials, Uno, and Taints kits
- Wine - Essentials, Uno, Off-flavours, and Taints kits
